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Further Resources

More information about our business, strategy, research and projects.

Reports and research

The structure of Scottish Venison following its merger with SQWV Ltd to form Scottish Venison Ltd at 1 July 2025 is shown here.

The Scottish Venison Strategy to 2030 was updated in November 2023 as a review of the original strategy Beyond the Glen which was launched in 2018. The refreshed strategy is available online as a pdf here or in flipbook version here.

The risk of STEC (Shiga toxin-producing Escherichia coli) contamination in wild venison
The Scottish Deer Health Survey, a Scottish Government and Food Standards Scotland-funded report addresses the knowledge gaps and brings better understanding of the risk of STEC (Shiga toxin-producing Escherichia coli) contamination of wild venison.

Although the prevalence of STEC O157 in wild deer is low, the report found that when discovered, it is the strain associated with the most severe forms of human disease. Therefore, adherence to strict hygiene practices from cull to final product by all practitioners are strongly recommended in its conclusions.

The full report is available here.  See FSS for more information.

  • December 2023: Meat and Poultry Deep Dive report (including game and venison) from The Knowledge Bank here.
  • April 2023: Latest data for UK retail venison sector from The Knowledge Bank here.
  • October 2022: MFP Report from Kantar
  • June 2021: Venison Category Performance (total GB and Scotland) from The Knowledge Bank
  • March 2020: Headlines from research on the UK retail venison market and attitudinal research to venison in the UK by Kantar and 56 Degrees North as an infographic. Research was commissioned by SAOS and funded by the Scottish Government.

The Carbon Footprint of Scottish Wild Venison

A report by SAC Consulting, published February 2024, is available here.

Projects

Other Information