Scottish Venison incorporates both the trade body that represents Scotland’s venison producers and processors, and the quality mark Scottish Quality Wild Venison (SQWV).

The principle aim of the Association is to bring the separate strands of the Scottish venison sector together to build and secure Scottish Venison as a core-value brand. The Association’s aims and objectives are:

• to oversee delivery of the refreshed Scottish Venison strategy to 2030.
• to increase consumer and market demand for Scottish venison both at a local and national level.
• to promote co-operation, good practice, efficiency, and food safety across the industry, building confidence and ensuring continuing demand.
• to recognise the contribution of Scottish venison to existing and new sustainable rural development opportunities.
• to develop new opportunities for the future supply of Scottish venison.
• to liaise with Scottish and UK Governments, and their respective departments and agencies, regarding Scottish venison issues.
• to coordinate and communicate sector views and developments.

The Association is a not-for-profit body and does not give professional advice. It is a signatory to the Our Common Ground Accord.